LUNA&MAX – home

Premium natural dog treats

Premium treats at an affordable price.

Premium natural treats, at a price everyday pet parents can afford. LUNA&MAX brings premium dog treat shoppers back to the supermarket shelf.

The full LUNA&MAX range of 18 dog treats in pink pouches
Grain freeNo sugarNaturalStrong teeth

For supermarket buyers

Grow your dog treats category by winning back what you have lost to discounters.

Your shoppers still visit your store, but they buy their dog treats elsewhere. An affordable premium range brings that spend back and grows the category. We calculate the right range for your space.

See how it works →

For Retailers

Shelf plan, rotation and margin. Private label on request.

Request a shelf plan →

Our Products

18 treats in four segments, with pack sizes and trade data.

View the range →

Contact

Talk directly to our founder, Auke Posthumus.

Get in touch →

Our story

Our pets are part of the family.

We’ve become more than pet owners: we’re pet parents. Yet premium treat brands have raised their prices so far that premium snacks are out of reach for many families. LUNA&MAX makes premium natural treats affordable again, right where people do their everyday shopping: the supermarket.