For petcare category managers
Keep your dog treat shoppers. Win back the ones you lost to the discounters.
Create real category growth with LUNA&MAX: premium natural dog treats at around half the shelf price of comparable meat snacks.
For petcare category managers
Create real category growth with LUNA&MAX: premium natural dog treats at around half the shelf price of comparable meat snacks.
The challenge
Price-sensitive pet parents buy their treats at the discounter, and take more of the basket with them.
Premium treat brands have raised prices sharply. Shoppers trade down or buy elsewhere.
A long tail of brands and SKUs takes prime space while hardly selling.
How we work with you
Range, space, prices and what actually rotates in your stores.
From 4 to 18 SKUs, with expected rotation, margin and shelf price per option.
In display boxes or as pouches on hooks, ready to go straight onto your shelf.
A range that fits your shelf
The best-rotating sticks and fillets. For a first test in your stores.
Sticks, fillets and sausages. Covers chicken, duck and beef.
The complete bay, including 300 g value packs.
Already on shelf at a large Belgian retailer.
We know the trade, the category reviews and what it takes to make a range rotate.
No account managers in between. You work directly with Auke Posthumus.
Our production is certified to BRCGS, IFS, BSCI, SMETA, MSC and ISO 22000:2018. Approved for export to the EU, UK, USA, Japan, Korea, South America and the Middle East.
15 minutes is enough to start, ideally ahead of your next snack range review. You’ll get a shelf plan with rotation, margin and shelf price per option.
Auke Posthumus, Founder